Beautyrest: Award Show Campaigns

#GetYourBeautyrest - Headboards for the Nominated
As the land of Twitter started to more and more establish itself at thee place to be during live events, such as award shows, our clients at Beautyrest wanted to find a clever and niche way to get in on the conversation. After brainstorming and concepting, we landed on the idea of creating unique headboards for the nominated, complete with Beautyrest mattresses and of course the #GetYourBeautyrest hashtag. During the Emmys and American Music Awards we stood on standby ready to fire off our campaign tweets at the perfect moment. This was the perfect way to interact with the campaign’s millennial target audience on a platform that was natural to them, and with our creativity we were able to break through the traffic and add a little extra entertainment to their feeds as they took in the award show season’s pop-culture offering.

Role: Creative Strategist, Senior Art Director, Design Execution, Copywriter