CASSANDRA Report

Cassandra Report - 2011-2014
For 3 years, I was the design lead at CAA's generational insights agency, Cassandra (now cassandra.co). During my time with the company, I led all things creative, from digital to print to presentations, for our numerous in-house and external clients. However, one of the heftier projects I took on was the creative and design execution of our quarterly round-up of quantitative and qualitative insights that delved into generational trends, behaviors, and observations, called The Cassandra Report. As the design lead I was responsible for developing an overall look and brand for each report based on theme, while bringing all of its content to life—from editorial write-ups to infographics and charts. Each report ran between 200-300 pages full of magazine aesthetic design for long-form articles, quick hit pieces, and data visuals.

Role: Creative + Design Lead