Spotify: The Power of Audio

Spotify’s Power of Audio
In 2017, Spotify for Brands kicked off the new year by telling their first ever Seasonal Narrative, The Power of Audio—rolling out a 3-chapter story arc that covered off on The Moment, The Impact, and The Future. The content dove into the science, emotion, and value of audio—ultimately highlighting its ability to be a powerful form of communication, proving to be useful across a plethora of industries and innovations. This study and story helped prove that there’s value in the power of audio and that it isn’t a channel or format that should, for pun’s sake, fall on deaf ears.

Role: Creative Director, Narrative Development, Project Manager, Localization Producer
Agency Partner: Crowd DNA