Spotify: Streaming Intelligence

Highlighting Spotify’s Streaming Intelligence
In 2018, Spotify’s Strategic Marketing Team unveiled the company’s new, re-branded Spotify for Brands website. The site served as a main hub and source for our creative marketing, ad solutions, and business partners. At the helm of the launch, the team really wanted to highlight and bring attention to what made Spotify for Brands different amongst the other streaming giants partner solutions business—which was our access and unique use of rich and insightful Streaming Intelligence.

We teamed up with our friends at Mixtape Club to create a hype video centered around Spotify’s Streaming Intelligence offering to help us tell the Strategic Marketing narrative, celebrate our milestones, and help spread the word that Spotify was the best way to connect with the audiences brands need to reach in meaningful and authentic ways.

Role: Creative Director, Art/Video Director, Creative Strategist, Brand Producer, Project Manager
Agency Partner: Mixtape Club