The Holding Co. - The Business of Care

The Holding Co. is a creative innovation lab dedicated to building the future of care by designing products, building brands, and creating experiences that revolutionize how we care for our kids, elders, and everything in between. The lab was backed by IDEO and Pivotal Ventures (Melinda French Gates’ organization) to put an extra boost behind the mission.
As Partner of Brand & Marketing, I was tasked with everything from developing full-on brands to go-to-market strategies, for both Fortune 500 brands and up and coming startups, non-profit organizations, and government agencies.

WA Cares Fund

Developed the WA Cares Fund brand from nothing but policy documents in just a little over 3-months. The fund was the first of its kind, a long-term care program pioneering the way for the rest of the United States, in hopes that aging in the country can be an easier, stress free, and more enjoyable experience.

See more of my The Holding Co. Work:
WA Cares Fund
Cleo Storytelling for Mission